Who runs the world? NadiaGirl. This tween clothing company was founded by a former coworker and certified boss who saw an opportunity to create comfortable, age-appropriate clothing for girls in an age bracket fashion often overlooks. I helped her launch her brand with a full suite of website copy and descriptions that captured her clothing’s feel and mission.
Ready, set, run the world
Pre-teen, post-kid is a vulnerable age for young women. While we call it the “awkward stage,” founder Briana Beazley saw potential to make a girl’s tween years “the beginning of a lifetime of confidence.” So we worked together to find a tone that captured the energy and fun of being a tween girl, but with an undeniably empowering message that made them believe they could do anything (because they can).
Name that legging
Before there was the brand, there was the clothing. Meticulously designed, ethically made, and did I mention comfy?
NadiaGirl began with a set of five leggings and a perfect basic tee — it was my charge to come up with personality-infused names and descriptions to speak to both wearer and buyer (AKA mom).
Double the stripes, confidence for days. These rainbow stripes aren’t meant for hiding—because you’re not either. They’re made of an amazing (and amazingly comfortable) french terry fabric and come in our signature fit, so they won’t sag, bunch, or ever hold you back from being you.
Somehow, just being yourself is a little easier in this tee. With stylish kimono sleeves, a curved bottom hem, and the perfect never-too-tight fit, it’s got enough edge to show the world you don’t do things like everyone else, while still letting you shine through.
Goes with everything so you can take on whatever comes your way. We made these in the softest french terry fabric in both black and navy. Dress these up or down and watch the magic happen. (Hint: it’s not the leggings, it’s you.)
Make it all look easy in these easy-to-wear leggings. Our signature shape gets a spirited red, white, and blue stripe that commands attention—the good kind. And the perfect fit lets you move effortlessly from class to activities to changing the course of history (maybe all in the same day).
Our leggings may be soft, but these show you are anything but. A standout coral stripe pops on navy, for a look that says “follow me.” And these will, to every activity and every inevitable great achievement, because there’s nothing you can’t do when you wear them.
“We like to say ‘Wear who you are’ because we know what really makes a piece of clothing unique is the girl wearing it.”
Shop for that girl in your life at nadiagirl.com.