Founded by passionate podcasters, Gumball makes it simple to buy and sell host-read podcast ads. This growing platform had a great product, but its brand and humble web presence didn’t reflect the soul of its founders. I helped fixed that.
With a name like Gumball, boring isn’t an option.
And because they’re a legitimate business, going all pun-palooza wasn’t either. So I interviewed the founders to capture those magical adjectives that captured their authentic voice, which I then used to overhaul their website.
This was one of those projects that made me love what I do—and appreciate those who trust me to do it.
Effortless
Just like our product, we make it easy—saying things as simply as we can without being boring. No corporate jargon, overinflated vocab, or anything that gets in your way.
Affable
Your friendly neighborhood professional. We speak like real human beings you’d enjoy meeting, and stick to light, casual, and conversational.
Welcoming
Warm and open, positive and supportive, someone you can always count and call on. We use language to invite people in and to make them want to stay.
A touch of geek
We like our tech, we love the business, and we know our stuff. Mostly we keep it under wraps, but when we let our brainy side bubble up, you bet we make it interesting.
In partnership with Play Studio